Year: 2023
Skills: Marketing, UI/UX, Research
Challenge: Given full responsibility for redesigning the 3 product surveys within a tight 2-day deadline.
Process: Conducted research on potential survey platforms, moving away from Google Forms which previously required a minimum of 15 minutes to complete due to repetitive actions, a rigid user interface, and limited to multiple-choice responses. Narrowed down choices to Survey Monkey and Qualtrics based on pricing and features, Qualtrics was selected for its cost-efficiency and flexible features, such as sliding bars and dropdown menus, as illustrated in the screenshots below. Time usage optimized to less than 5 minutes.
Initiated with a pilot redesign of one product survey, followed by a review with the company's COO. In-house prototype testing provided valuable feedback, particularly on the inclusion of an "unsure" button and the use of sliding bars. Following approval, the remaining two surveys underwent a similar redesign process, incorporating detailed refinements like emoji integration and keyword adjustments based on insights from the initial survey.
Solution: Successfully delivered an enhanced survey experience for all 3 products, executed across 2 facilities and survey responses from over 150 users.
Mobile View
Original Google Form Survey
One big ineffective part of the original Google Form Survey is seen as right -
the "unsure" button specifically was creating confusion for users.
Optimized iterations of Qualtrics
Shown as left with features such as - Agile Sliding bars, Unsure button, Drop-down options, and Progress % track at the top which could also be seen on the mobile view at the top of this page.
Side-by-side Comparison
(Left: Original Google Forms, Right: Revised Qualtrics)
Supporting Materials
Designed posters with QR codes and directions for distribution online and printed in person for the days of execution. The QR codes for all three products above are active! Try them out to get a better sense of the entire user interface.
Curated marketing materials such as posters with strategic graphics and information.
Managed operations of the product preparation and logistics behind each survey execution.
Pipeline Process - Wall Display Prints
Designed the entire structure and graphics of the wall display for the pipeline process; primarily facing the internal team, clients, and potential partnerships that visit the facility.
Additionally managed and designed products that are categorized under each stage to display individually, products are confidential information omitted.
