Year: 2024
Role: Head of Marketing
Team:
Jason Lin (Project Lead)
Albee Mote (Head of Marketing)
Emma Ren (Head of Supply Chain)
Elaine Wu (Art Direction)
Eldar Khismatullin (Operations Coordinator)
Challenge: Use $10 to generate $300 in revenue within 30 Days
Process: Worked with 4 other business majors together on brainstorming, planning, proposal, logistics, and delivery to complete the campaign challenge
Step 1: Brainstorming
Step 2: Research + Procurement, Channels Exploration
Step 3: Sample + Photoshoot; Planning Strategy
Step 4: Marketing (Social Media + WOM)
Step 5: Delivery, Monitor Optimization
Step 6: Evaluation, Post Analysis
Step details are presented in the description below
Solution: Successfully achieved effective teamwork and exceeded target, generating $800+ in revenue.
Step 1: Brainstorming (Strategy & Concept)
Idea Description: Selling packaged goods for Northeastern students but also in the greater Boston area.
Unique Selling Position: Unique packaged goods with themed campaign creation for each timeline. Planning to do 2 campaigns: 1) Valentine's Day Package 2) Midterm Care Package. (2nd campaign to be continued)
Target Audiences: Northeastern students/staff, greater Boston area
Step 2: Research + Procurement, Channel Explorations
(Materials and Resources, Vendor analysis)
Questionnaires Formulation
Step 3: Sampling + Photoshoot, Planning Strategy
Timeline & Responsibilities
Step 4: Marketing Materials - Flyers and Social Media Marketing
Step 5: Delivery, Motor Optimization
Instagram Account Set-up
Instagram Content Creation
Posts -
Instagram Content Creation
Stories -
Step 6: Evaluation, Post-Analysis
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OTHER PROJECTS
Year: 2023
Type: Graphic Design
Design Ideation for Social Media Rebranding
Year: 2023
Type: Graphic Design
Social Media Post Designs Student Organization on Campus
